> ## Documentation Index
> Fetch the complete documentation index at: https://we0-f8eb3f1a.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Describe Your Website Requirements

> Learn to write clear website requirements using five key elements: goal, audience, style, pages, and features — with five ready-to-use templates.

<Info>
  In We0.ai, the first step to building a website isn't drawing wireframes or writing long documents — it's clearly describing your idea.\
  The clearer your description, the easier it is for AI to understand your goal and generate a website plan that matches your expectations.

  This chapter isn't about writing "professionally" — it's about writing "clearly."
</Info>

### **1. Why Clear Requirements Matter**

Many users write something like this on their first try:

> Help me make a nice-looking website.

This isn't entirely unusable, but the problem is there's too little information. The AI can't accurately determine:

* Whether your website is for showcase or conversion
* Who your target audience is
* What style you want
* What pages you need
* Whether you need forms, blogs, CMS, SEO, or other capabilities

So rather than "writing fancy," what matters more is making the core information clear.

***

### **2. What a Clear Requirement Should Include**

#### 2.1 Website Goal: Tell the AI what this website is for.

<Columns cols={2}>
  <Column>
    * For example:
    * Corporate website
    * Brand showcase site
    * Lead generation landing page
    * Portfolio website
  </Column>

  <Column>
    * For example:
    * Campaign page
    * Content hub
    * Interactive quiz site
    * Interactive website
  </Column>
</Columns>

#### **2.2 Target Audience: Tell the AI who this website is for.**

For example:

* Overseas SaaS customers
* Local service users
* Job seekers
* Brand partners
* Young consumers
* Entrepreneurs or enterprise clients

The clearer the target audience, the more accurate the website structure, copy direction, and conversion design will be.

#### **2.3 Style & Tone: Tell the AI what feel you want for the website.**

For example:

* Clean, professional, trustworthy
* Techy, futuristic, modern
* Youthful, relaxed, fun
* Premium, minimalist, strong brand presence
* Warm, natural, lifestyle-oriented

If you have reference websites, you can add a note or **use the Intent Recognition feature**:

> Style reference: \[brand website], overall clean with lots of whitespace, emphasizing professionalism.

#### 2.4 Pages & Content Structure: Tell the AI what pages you need, or at least what content you want to showcase.

Common pages include:

* Homepage
* About Us
* Products or Services
* Case Studies
* Blog or Content Pages
* Contact Us
* Pricing
* FAQ

If you haven't decided on pages yet, you can say it differently:

> I want to highlight product capabilities, customer case studies, pricing plans, and contact information.

#### 2.5 Features & Conversion Actions: Tell the AI what this website should do beyond displaying content.

**For example:**

* Book a demo
* Lead capture form
* Contact / consultation
* Content updates
* Blog publishing
* Product showcase
* Payment or login
* Result page sharing

This step is crucial because it determines whether the website leans more toward a showcase site, content site, or a product-capable website.

***

### **3. Recommended Description Formula**

If you're not sure how to organize your thoughts, use this formula:

> I want to build a \[website type], targeting \[target audience], with a \[style keywords] feel. I need \[pages or content structure], and I want users to be able to \[conversion actions or features].

You can also write it more naturally, for example:

> I want to build an AI SaaS website targeting overseas customers, with a clean and professional style. I need a homepage, features page, pricing page, blog, and contact page, highlighting automation capabilities and guiding users to book a demo.

***

### **4. Ready-to-Use Requirement Templates**

#### **Template 1: Corporate Website**

> I want to build a corporate website named \[ ], targeting \[small and medium businesses], with a \[clean, professional, trustworthy] style. The site needs \[homepage, product introduction, case studies, about us, and contact page], highlighting our core service of \[ ], and guiding \[users to submit a consultation form].

#### **Template 2: Brand Showcase Site**

> I want to build a brand showcase site named \[ ], targeting \[young consumers], with a \[trendy, clean, brand-forward] style. The site should showcase \[brand philosophy, flagship products, user reviews, and purchase entry points], with \[room for future content updates].

#### **Template 3: Personal Portfolio**

> I want to build a personal portfolio website named \[ ], targeting \[potential clients and recruiters], with a \[clean, premium, design-focused] style. The site needs \[homepage, personal intro, work showcase, services, and contact information], highlighting my \[design style and past project experience].

#### **Template 4: Content Hub**

> I want to build a content hub on the topic of \[ ], targeting \[entrepreneurs and indie developers], with a \[clear, professional, tech-oriented] style. The site needs \[homepage, topic articles, case studies, and a subscription entry], with the ability to \[continuously publish content and build search traffic].

#### **Template 5: Interactive Creative Website**

> I want to build an interactive creative website on the topic of \[ ], targeting \[young users], with a \[fun, engaging, interactive] style. The site needs \[test entry, question pages, result pages, and sharing pages], allowing users to \[generate result cards and share with friends] after completing the interaction.

***

### **5. If You're Not Sure Yet, Start Simple**

<Tip>
  Not everyone can write complete requirements from the start. If you're still exploring, focus on three key things:
</Tip>

* What type of website you want to build
* Who it's for
* What you want the website to ultimately achieve

**For example:**

> I want to build a corporate website, mainly for potential clients, that looks professional and trustworthy, and ultimately gets users to leave their contact information.

<Info>
  This is already far more effective than "make me a nice website." You can always add more details about pages, style, features, and reference sites later.
</Info>

***

### **6. What Not to Write**

<Note>
  These types of descriptions usually have too little information for AI to work with:

  * Make me a website
  * Build a fancy corporate site
  * Give me a nice-looking page
  * Make something techy
</Note>

<Info>
  The problem with these descriptions isn't that they're "wrong" — it's that they lack information. Style without goals, pages without audience, "nice-looking" without functionality — the results will typically be vague.
</Info>

***

### **7. Practical Tips for Writing Requirements**

* Start with the goal, then style — don't lead with just "premium feel"
* Start with core pages, then add features — avoid scattered requirements
* [If you have reference websites, explain what you like about them (we recommend using Intent Recognition)](/en/building/intent-recognition)
* [If you have an existing website, tell the AI what to keep and what needs upgrading (we recommend using Intent Recognition)](/en/building/intent-recognition)
* [If you have materials, sketches, logos, product descriptions, or reference links, provide them all to the AI (we recommend using Intent Recognition)](/en/building/intent-recognition)
* If conversion is your priority, clearly specify booking, consultation, forms, or purchase entry points

> Good requirements aren't about writing more — they're about writing the goal, audience, style, pages, and features as clearly as possible.

***